OpenAI5 дней назад

Product Marketing Lead, Consumer Subscriptions

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РЫНОК

15 000 ₽медиана по профессии

Tech Lead / Team Lead · 43 вакансий с указанной зарплатой

5 250половина предложений: 11 466–20 4581,2 млн

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Полная занятостьУдалёнка

Обязанности

01Lead consumer subscription product marketing across ChatGPT's paid plans, including Go, Plus, and Pro
02Partner with Product, Pricing, and Growth to define each plan's audience, positioning, value proposition, and priority use cases
03Identify monetization opportunities across the product launch portfolio, and own integrated campaigns that turn new feature releases into clear reasons to adopt a paid plan or upgrade
04Translate customer, competitive, market, and behavioral insights into evidence-backed recommendations for pricing, packaging, and product decisions
05Lead the product marketing strategy and customer story for pricing and plan pages across both ChatGPT.com and OpenAI.com
06Coordinate pricing and plan changes tied to product launches with Product, Pricing, Growth, User Operations, Web, Design, Research, Data, and other product marketers
07Develop launch and adoption strategies that make each plan's value clear and help customers understand relevant product changes
08Own the marketing journey from awareness through understanding, consideration, and trial, giving customers clear reasons to upgrade
09Partner with Growth and lifecycle teams to develop promotions and customer education that reinforce each plan's value
10Shape international go-to-market strategies and adapt plan positioning, messaging, and customer education for global markets
11Build scalable portfolio frameworks for messaging, launches, and customer-facing plan education

01Have led product marketing for consumer subscriptions and have been accountable for quarterly growth and monetization targets, including paid adoption and free-to-paid conversion
02Bring sound judgment on monetization, pricing, and packaging, and know how to collaborate with Product, Pricing, and Growth on decisions that balance customer value and business needs
03Can turn customer research, market signals, competitive analysis, and behavioral data into actionable positioning and product recommendations
04Have built compelling premium positioning and value propositions that clearly communicate why distinct paid plans matter to customers
05Can lead complex launches and coordinated plan changes across multiple partners, workstreams, and customer-facing surfaces
06Have partnered effectively with Growth and lifecycle teams on adoption strategies, promotions, and customer education across the marketing journey
07Bring experience shaping go-to-market strategies for global markets and adapting messaging to relevant customer needs
08Can communicate clearly with senior stakeholders, explain tradeoffs using evidence, and build alignment without formal authority
09Are comfortable independently prioritizing ambiguous work, making sound tradeoffs, and developing scalable frameworks for messaging, launches, and plan education
10Bring rigorous editorial craft, an ability to translate technical and research complexity into accessible customer stories, and a commitment to mentoring peers