Lyft24 дня назад
Growth Marketing Manager, Lifecycle
Зарплата не указана
New York
Обязанности
- 01Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user
- 02Build and manage an experimentation program that drives measurable impact — from ideation through results, with a clear point of view on what to test
- 03Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling
- 04Own performance reporting — define metrics, experimentation setup, and share results and next steps with stakeholders and leadership
- 05Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters
- 06Apply behavioral science frameworks to inform message sequencing, timing, and incentive design
Требования
- 016+ years in growth marketing
- 02You've owned a full lifecycle marketing program from the ground up — not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap
- 03Strong SQL skills required — you're comfortable pulling and QA-ing your own data and don't wait on a data partner to answer basic questions
- 04You have a system for experiment prioritization — impact scoring, clear success metrics, and a track record of knowing when to deprioritize based on business needs
- 05You can take complex experiment results and translate them into clear takeaways for audiences who aren't steeped in growth marketing
- 06You've worked cross-functionally to advocate for your priorities and build alignment without having direct authority
- 07You write tight creative briefs and give feedback that is specific and actionable for designers and copywriters
- 08You're hands-on with AI tools and have built automations or workflows that save your team time
- 09You have experience using monetary incentives to drive behavior change and impact
- 10You've built complex automated marketing journeys in a CRM platform and know how to identify when out-of-the-box functionality isn't enough
Условия
- 01Great medical, dental, and vision insurance options with additional programs available when enrolled
- 02Mental health benefits
- 03Family building benefits
- 04Child care and pet benefits
- 05401(k) plan to help save for your future
- 06In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 0718 weeks of paid parental leave
- 08Subsidized commuter benefits
- 09Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- 10Hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays
- 11Flexibility to work from anywhere for up to 4 weeks per year
- 12Expected base pay range for this position in the New York City area is $128,000 - $160,000