Cursor10 дней назад
Integrated Campaigns, EMEA
Зарплата не указана
Полная занятостьУдалёнка
Обязанности
- 01Concept, develop, and run integrated campaigns end to end
- 02Lead the strategy and audience selection through launch, optimization, and reporting
- 03Design the end-to-end campaign architecture, including the full-funnel content engine, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales
- 04Translate company priorities into focused campaign plans with clear goals, messaging, milestones, owners, and success metrics
- 05Identify the highest-leverage assets needed to support campaign performance, including messaging frameworks, email nurtures, landing page copy, field activation ideas, customer story packaging, and sales-facing materials
- 06Bring multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more
- 07Strengthen cross-functional alignment, unifying all parts of the business around top go-to-market priorities
- 08Develop trusted relationships and facilitate integrated collaboration across product marketing, field marketing, performance marketing, growth marketing, strategic events, and design
- 09Work with creative partners to brief campaigns clearly and carry the message through across formats, channels, and moments in market
- 10Align closely with sales stakeholders to identify top priorities, build programs for strategic accounts, and ensure campaign initiatives are closely tied to revenue impact
- 11Establish measurement frameworks, KPIs, and scaleable processes
- 12Own campaign performance by measuring, analyzing, and reporting on the impact of campaign on pipeline, revenue, target account penetration, and the demand funnel
- 13Work closely with operations and analytics partners to define the right KPIs, shape useful dashboards and reporting, and surface actionable account or campaign insights to the business
- 14Help establish repeatable campaign systems, workflows, and handoffs that let the function scale without becoming fragmented
- 15Adapt campaigns for Cursor’s most strategic accounts and business priorities
- 16Build campaigns for enterprise and strategic audiences, including vertical, segment, buying-group, or use-case-specific motions
- 17Build 1:few ABM motions & ABM-at-scale programs for priority accounts or segments, in partnership with sales and field teams
Требования
- 01You’ve built integrated B2B campaigns across multiple channels and know how to connect content, email, digital, field, and sales motions into cohesive, high-impact motions
- 02You know how to turn a campaign idea into a real operating plan — from narrative and audience strategy through asset development, launch, field enablement, lead follow-up, and reporting
- 03You can take complex, ambiguous problems and bring structure, clarity, and a clear recommendation
- 04You’re comfortable being both strategic and hands-on — you can set direction, write a brief, shape the content, and help get the work shipped
- 05You have strong instincts for what makes a campaign cohesive across content, creative, distribution, and follow-up
- 06You’re comfortable working across both global strategy and regional execution, and can adapt campaigns thoughtfully for different markets without losing the core narrative
- 07You have strong instincts for what makes enterprise campaigns resonate with senior technical and business buyers
- 08You thrive in creative, fast-paced environments where original thinking and bias to action are celebrated
- 09You can shift between air cover demand generation and more targeted programs for strategic accounts, named accounts, and priority verticals
- 10You balance thoughtful dedication to quality with a clear focus on impact and ability to execute with sharp, decisive speed
- 11You have 10+ years of experience owning integrated campaign strategy and execution for a B2B SaaS or enterprise technology company
- 12You have extensive familiarity with lead-routing & handoff
- 13You’re able to diagnose funnel health and quickly course correct in tight alignment with your SDR counterparts