Pinterest2 days ago
Sr. Ads Product Marketing Manager
Salary not specified
MARKET
15,031 ₽median for this role
Product Manager · 55 jobs with disclosed pay
5,667half of the offers: 12,166–24,398130,000
The employer didn't disclose pay — compare with the market yourself.
Chicago
Responsibilities
- 01Own product marketing strategy and go-to-market execution for Pinterest’s measurement-aligned bidding and optimization portfolio
- 02Build a deep understanding of advertiser measurement approaches, attribution models, lower-funnel objectives, and performance needs to identify high-value market opportunities and influence product strategy
- 03Define target segments, customer problems, value propositions, positioning, messaging, and proof points for early-stage and scaled bidding products
- 04Lead commercialization for alpha and beta programs: shape learning agendas, define advertiser eligibility and recruitment strategies, develop onboarding and enablement materials, and turn findings into product and GTM recommendations
- 05Partner with Product, Engineering, Data Science, and Measurement teams to translate market insights into product requirements, prioritize investments, and navigate technical and commercial tradeoffs
- 06Serve as the voice of advertisers and Sales to Product, and the voice of Product to Sales—synthesizing customer feedback, competitive intelligence, product data, and opportunity sizing into decision-ready recommendations
- 07Develop clear narratives, sales enablement, training, and customer-facing materials that make complex bidding, optimization, and measurement concepts accessible and actionable
- 08Establish success metrics across adoption, advertiser performance, sentiment, revenue impact, and operational readiness; use results to refine product strategy and determine the path from alpha to beta to broader scale
- 09Drive cross-functional alignment across Sales, Performance Solutions, Measurement Solutions, Product Operations, Business Marketing, Legal, and other partners to deliver cohesive, scalable product launches
- 10Use AI tools thoughtfully to accelerate market research, customer-feedback synthesis, and analysis, while applying sound judgment, validating outputs, and maintaining ownership of final recommendations
Requirements
- 015+ years of product marketing, ads marketing, or related experience, ideally in performance advertising, ad delivery, bidding, measurement, attribution, or marketing technology
- 02Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience
- 03Experience developing and executing product go-to-market strategies, including positioning, messaging, segmentation, enablement, launch planning, and adoption measurement
- 04Experience bringing early-stage products or features through alpha, beta, and broader commercialization; comfort operating when product-market fit, product scope, and operating models are still evolving
- 05Strong understanding of lower-funnel advertising, conversion optimization, CPA/ROAS, attribution, and first- and third-party measurement approaches
- 06Technical fluency to understand and communicate how conversion signals, data integrations, attribution windows, optimization models, and bidding strategies affect advertiser outcomes
- 07Strong analytical judgment and experience using qualitative and quantitative data to define customer needs, size opportunities, evaluate test outcomes, and make strategic recommendations
- 08Proven ability to influence and build trusted partnerships across Product, Engineering, Data Science, Sales, Solutions, Operations, and executive stakeholders
- 09Exceptional written and verbal communication skills, with the ability to turn complex technical concepts into clear, compelling narratives for internal and external audiences
- 10Demonstrated ability to use AI tools to improve research, analysis, or workflow efficiency while validating accuracy, protecting sensitive information, and retaining ownership of final work
What we offer
- 01This position is not eligible for relocation assistance
- 02Visit our PinFlex page to learn more about our working model
- 03In-Office Requirement Statement: We let the type of work you do guide the collaboration style