DeepL3 days ago
Senior Integrated Campaign Manager
Salary not specified
MARKET
13,317 ₽median for this role
Tech Lead / Team Lead · 165 jobs with disclosed pay
5,250half of the offers: 9,750–17,9171.2 млн
The employer didn't disclose pay — compare with the market yourself.
Полная занятостьУдалёнка
Responsibilities
- 01Translate DeepL's translation capabilities into compelling, pipeline-driving campaigns tailored to how functional leaders operate and buy, educating the market on the value of AI-powered translation for global business communication
- 02Partner with Product Marketing, Field, Performance, and SDR teams to develop go-to-market programs and nurture streams aligned with persona priorities and regional needs
- 03Collaborate with Content, Creative, and Regional Marketing teams to produce and localize campaign assets
- 04Maintain a global campaign calendar and asset library, ensuring brand consistency, messaging alignment, and timely deployment across all touchpoints, and coordinate with owners of other persona tracks so the portfolio campaign reads as one coherent motion
- 05Collaborate with the rest of the team to design and execute ABM programs, building tailored campaign strategies, messaging, and content for prioritized accounts and account tiers
- 06Partner with Performance Marketing and RevOps to feed account engagement, pipeline influence, and conversion data back into ABM targeting and strategy decisions
- 07Continuously refine account segmentation and messaging based on engagement signals, win/loss insights, and sales feedback
- 08Drive measurable impact on awareness, adoption, and pipeline; setting and tracking KPIs such as lead quality, conversion rates, account engagement, and ROI
- 09Collaborate with Performance Marketers to initiate data-driven optimization and A/B testing across campaign channels and ABM plays to continuously improve performance
- 10Leverage insights and competitive intelligence to inform campaign strategy, refine positioning, and identify new opportunities in the AI translation market
- 11Foster cross-functional collaboration and campaign excellence, sharing learnings, best practices, and post-mortem analyses to continually improve performance and scalability
- 12Serve as the campaigns subject matter expert, representing campaign and ABM performance in relevant leadership and planning forums
Requirements
- 015+ years of experience in B2B SaaS marketing, campaign management, demand generation, or ABM roles
- 02Proven track record of managing complex, multi-channel campaigns from strategy through execution
- 03Understanding account-based marketing programs, including account tiering, personalized content, and multi-touch orchestration alongside Sales
- 04Demonstrated success driving pipeline generation