DeepL07/21/2026
Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover)
Salary not specified
MARKET
14,000 ₽median for this role
Tech Lead / Team Lead · 93 jobs with disclosed pay
5,250half of the offers: 10,000–20,4171.2 млн
The employer didn't disclose pay — compare with the market yourself.
ВременныйУдалёнка
Responsibilities
- 01Build, launch and continuously optimise account-based campaigns across programmatic/display, paid social and other relevant paid channels
- 02Apply an experimentation mindset across ABM channels: A/B test creative, targeting and channel mix to improve account engagement and conversion
- 03Develop creative concepts and campaign formats for target accounts, tying every creative decision back to account engagement, pipeline or revenue impact
- 04Act as primary marketing point of contact for Field and SDR teams on target accounts, aligning on buying-committee personas and success metrics
- 05Manage agency and media partner relationships, providing clear briefs and holding partners accountable to KPIs
- 06Partner with Field, SDRs, Field and regional marketing teams to ensure ABM programmes are integrated and timely
- 07Build frameworks, playbooks and channel guidance for regional marketers to tailor account-based approaches
- 08Lead evaluation, selection, and onboarding of ABM technologies and platforms to build scalable marketing technology stack
- 09Partner with relevant teams to localise existing assets and commission new creative where gaps exist
- 10Act as internal owner for ABM and their integration with CRM and marketing automation
- 11Define and report on ABM-specific metrics including account engagement, pipeline influenced/sourced by ABM, account penetration, deal velocity and win rates
Requirements
- 015–7+ years in B2B marketing
- 02Hands-on experience running and optimising account-based marketing campaigns
- 03Experience in enterprise or B2B SaaS
- 04Strong hands-on experience with paid/programmatic channels including campaign setup, targeting, budget optimisation and performance reporting
- 05Track record of working closely with Field and SDR teams
- 06Credibility and communication skills to be seen as a true partner
What we offer
- 0112-month fixed-term contract covering maternity leave
- 02Based in London (hybrid / 2-days per week)
- 03Reporting to the Director of Performance Marketing and Campaigns