Anthropic9 days ago
Руководитель интегрированных кампаний для Enterprise
Salary not specified
MARKET
15,900 ₽median for this role
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San Francisco
Responsibilities
- 01Design and lead integrated campaigns across customer segments, establishing scalable frameworks and processes that connect digital, events, content, and ABM channels into cohesive buyer journeys
- 02Drive full-funnel campaign initiatives across core Enterprise priorities, industries, and segments, adapting strategies for diverse buying committees and enterprise purchasing behaviors
- 03Create and implement campaign programs including thought leadership moments, digital nurture streams, webinar series, executive engagement programs, and ABM activations
- 04Partner closely with Field Marketing to align campaign programs with territory and account-specific goals that directly achieve pipeline, adoption, and expansion targets
- 05Optimizing programs to measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate campaign impact on demand, adoption, and revenue
- 06Collaborate with global Marketing teams to ensure Enterprise campaigns align with company-wide strategy while meeting segment- and industry-specific needs
- 07Coordinate with Product Marketing and Solutions Marketing to ensure consistent messaging and positioning across all campaign touchpoints
- 08Manage campaign resources including agency partners, vendors, and internal creative and content teams to deliver programs on time and on budget
- 09Build and manage campaign budgets with strong financial discipline and ROI focus
- 10Drive continuous improvement through post-campaign analysis, stakeholder feedback, and data-driven optimization
Requirements
- 01Demonstrate deep understanding of B2B enterprise sales cycles and buying processes - experience working within software companies is required for this position
- 02Have a track record of successfully building and scaling integrated campaign programs that span digital, events, content, and ABM channels
- 03Have strong analytical skills and a data-driven approach to campaign optimization and attribution
- 04Have demonstrated success in contributing to significant demand, adoption, and revenue goals through integrated marketing initiatives
- 05Are a proven self-starter who can build and run sophisticated programs with small teams in fast-paced startup environments
- 06Have strong project management skills with experience managing complex, multi-channel campaigns simultaneously
- 07Possess strong budgeting and financial management capabilities with experience managing substantial campaign budgets
- 08Excel at cross-functional collaboration, particularly with sales teams, agency partners, and executive stakeholders
- 09Are comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action
What we offer
- 01Work from our San Francisco or New York office at least once a month for cross-functional stakeholder engagement
- 02Up to 40% travel for events and customer engagements
- 03Deadline to apply: None. Applications will be reviewed on a rolling basis