Anthropic4 days ago
Field Marketing Manager, APAC
Salary not specified
MARKET
15,900 ₽median for this role
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Singapore
Responsibilities
- 01Build and lead the APAC field marketing function, establishing scalable frameworks and processes from scratch in the region
- 02Drive field marketing initiatives across enterprise while building scaled programs for startups, adapting strategy for diverse international markets and buying behaviors
- 03Create and run field marketing programs including executive roundtables, customer events, industry conferences, partner programs, and ABM activations
- 04Partner closely with APAC sales leadership to align programs to territory and account-specific pipeline and revenue goals
- 05Establish measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate marketing's impact on revenue
- 06Evaluate and select premium third-party events that align with business goals, and build high-impact activation strategies around them
- 07Collaborate with Global Field Marketing and other central marketing teams so APAC programs align with company-wide strategy while meeting local market needs
- 08Coordinate with APAC Solutions Marketing and Product Marketing for consistent messaging and positioning across regional programs
- 09Manage regional resources including relationships with key partners, vendors, and industry organizations across APAC
- 10Build and manage the regional field marketing budget with strong financial discipline and ROI focus
- 11Define the regional team plan and hire and lead the function as expansion headcount lands
- 12Drive continuous improvement through post-program analysis, stakeholder feedback, and data-driven optimization
Requirements
- 0114+ years B2B enterprise marketing with blended expertise in field marketing, ABM, and demand generation in APAC markets
- 02Deep understanding of enterprise sales cycles and buying processes; software company experience is required
- 03Track record building and scaling field marketing and demand generation programs from the ground up
- 04Strong analytical skills and a data-driven approach to program optimization and attribution
- 05Demonstrated contribution to significant revenue goals through integrated marketing initiatives
- 06International marketing experience and understanding of regional market dynamics across Asia Pacific
- 07Proven self-starter who has run sophisticated programs with small teams in fast-paced startup environments
- 08Strong project management across complex, multi-country programs simultaneously
- 09Exceptional budgeting and financial management with experience managing substantial field marketing budgets
- 10Cultural awareness and ability to adapt strategy for diverse markets