Plaid04.06.2026
Customer Marketing Associate
Полная занятостьУдалёнка
Обязанности
- 01Own the customer case study process end-to-end: identifying candidates, developing narratives, managing approvals, and getting assets into the hands of the teams that need them
- 02Maintain the customer logo library and reference database, keeping everything current, permissioned, and organized
- 03Produce advocacy assets — written stories, video, testimonials — in formats that can be reused across campaigns, sales decks, events, and paid programs
- 04Stay closely connected with Sales and Account Management to track new deals, customer milestones, and expansion opportunities worth spotlighting
- 05Support late-stage sales motions by surfacing the right case studies, references, and peer validation at the right moment
- 06Help identify customers who are ready for deeper advocacy based on expansion signals, NPS, and renewal timelines
- 07Support the Customer Marketing team on key programs including the Customer Advisory Board, Customer Reference Program, and customer events
- 08Partner with Demand Gen, Product Marketing, and Lifecycle teams to embed customer proof into campaigns, ABM plays, and nurture programs
- 09Own Plaid's presence on customer review platforms including G2 and Capterra
- 10Drive review volume and quality by identifying the right customers to engage, building a process for ongoing outreach
- 11Monitor ratings and sentiment, flagging trends and feeding insights back into the broader customer marketing program
- 12Manage timelines, approvals, and dependencies across multiple stakeholders and workstreams
- 13Monitor and analyze program performance, preparing clear updates and insights to support optimization and reporting
- 14Identify which stories and formats drive the most impact and feed those insights back into the program
Требования
- 013–5 years of experience in B2B marketing, customer marketing, content marketing, or a related field
- 02Strong project management skills — able to juggle multiple work streams, stakeholders, and deadlines without dropping the ball
- 03Excellent written communication skills, with the ability to translate customer outcomes into compelling narratives
- 04Experience working cross-functionally with Sales, Account Management, or Customer Success
- 05Detail-oriented with a proactive, ownership-driven working style
- 06Comfortable using data to evaluate program performance and inform optimization
- 07Experience in B2B SaaS or fintech preferred
- 08Experience managing customer review platforms such as G2 or Capterra
- 09Familiarity with customer reference or advocacy tools
- 10Experience with using CRMs (Salesforce)
- 11Background in fintech, financial services, or developer-facing products