GitLab6 дней назад
Staff Lifecycle Marketing Manager
Remote
Обязанности
- 01Own the lifecycle communications strategy for GitLab prospects, from planning and segmentation through execution and optimization
- 02Work closely with Campaigns, Marketing Ops, Data Analytics, Product Marketing, Field, and Events to prioritize and deliver programs that engage prospects and move them through the buyer lifecycle
- 03Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate prospective customers across their buyer journey
- 04Lead the creation and implementation of lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch, with a focus on personalization and performance optimization
- 05Develop communication plans for key opportunities to engage with GitLab, including live events, webcasts, workshops, and priority campaigns
- 06Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels
- 07Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights
- 08Act as an email marketing SME: drive best practices in all planning, decisions, and execution – from creative to segmentation to deliverability
Требования
- 017+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company
- 02Experience targeting enterprise IT buyer and software developer customer personas
- 03Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns
- 04Expertise in Marketo for marketing automation, including audience segmentation (smartlists) and email templates
- 05Experience using campaign and funnel performance data to identify opportunities and improve results
- 06Strong internal communication and cross-functional coordination skills
- 07High attention to detail across audience logic, segmentation, QA, localization, and reporting
- 08Working knowledge of HTML and CSS for email design and troubleshooting
- 09Bonus: experience working with teams in different regions and localizing for different markets
Условия
- 01Base salary range (US residents): $139,200 — $235,200 USD
- 02Sales roles eligible for incentive pay up to 100% of base salary
- 03Benefits include health, financial, and well-being support
- 04Opportunities for equity and bonuses
- 05Remote-first company with global team collaboration