Character.AI15.04.2026
Product Marketing Manager
Полная занятостьУдалёнка
Обязанности
- 01Lead GTM end-to-end for product launches: positioning, messaging, launch plans, cross-functional timelines, and branded campaigns
- 02Own the c.ai+ subscription promo calendar: plan and execute deals, discounts, and trial offers timed to brand moments, cultural moments, and product launches
- 03Conceive and execute branded campaigns that build awareness, drive trial, and reinforce Character’s brand with consumers
- 04Build and maintain the positioning framework: product positioning, competitive messaging, and value propositions that evolve with the product and market
- 05Monitor the competitive landscape: track competitor positioning, pricing, and marketing to inform messaging and differentiation
- 06Define success metrics for every launch and build repeatable playbooks from learnings
- 07Own app store listing performance across iOS and Android: keyword strategy, metadata optimization, conversion rate optimization, and ranking tracking
- 08Lead creative collaboration with the design team to ensure screenshots, preview videos, and descriptions are high-converting and brand-aligned
- 09Own app store promo submissions and execution: feature nominations and promotional placements with Apple and Google, aligned with the GTM and subscription promo calendars
- 10Own custom product page (CPP) strategy and execution: build, test, and iterate on tailored store experiences for different audiences, campaigns, and channels
- 11Own ASO localization across international markets: localized keywords, metadata, screenshots, and descriptions
- 12Set ratings & reviews strategy: define the approach for review solicitation and sentiment monitoring; partner with support to execute
- 13Report on ASO performance: impression-to-install conversion, keyword rankings, CPP performance, and promo impact
- 14Write and own conversion copy across monetization surfaces: subscription upsells, paywall modals, upgrade prompts, pricing pages, and free-to-paid nudges
- 15Craft the narrative arc of the free-to-paid journey: ensure every touchpoint reinforces the value of Character+ and moves users toward conversion
- 16Partner with Monetization PMs to translate their decisions into compelling user-facing messaging
- 17Run and interpret A/B tests on in-product copy to improve upgrade rates, reduce churn, and optimize conversion
- 18Maintain a copy system for monetization surfaces: a library of tested headlines, CTAs, and value prop messaging the team can draw from and iterate on
Требования
- 015–8+ years of product marketing experience at a high-growth consumer tech, AI, or subscription-based company
- 02Proven track record of leading product launches and branded campaigns that drove measurable adoption, engagement, or revenue
- 03Strong hands-on copywriter: you’ve personally written in-product copy that drives conversion—upsell flows, paywalls, pricing pages
- 04Deep ASO experience: you’ve owned app store listing performance, keyword strategy, and creative testing on iOS and/or Android
- 05Experience owning a promotional or launch calendar and coordinating cross-functional execution against it
- 06Exceptional storytelling skills: you can distill nuance into punchy, clear messaging across marketing and product surfaces
- 07Strong analytical chops: comfortable with A/B testing, funnel metrics, and using data to refine copy and positioning
- 08Deep cross-functional instincts: you know how to work with PMs, engineers, designers, and data scientists without a playbook
- 09Scrappy and self-directed—you thrive in ambiguity and move fast without waiting for permission