Brex2 дня назад
Senior Growth Marketing Manager, Paid Social
10 923–13 654 ₽в месяц · до вычета
San Francisco
Обязанности
- 01Own Meta + emerging channel budgets, CAC efficiency, conversion, and downstream pipeline/revenue across self-serve and sales-led motions
- 02Partner with Data and Marketing Ops to improve conversion signals, CAPI, and offline conversion tracking, enabling platforms to optimize toward higher-quality customers
- 03Build and execute a continuous, hypothesis-driven testing framework across audiences, bidding strategies, optimization events, landing pages, and creative concepts; document learnings to turn paid social into a predictable acquisition channel
- 04Build paid social strategies that create demand at the top of the funnel and efficiently convert it through retargeting and lower-funnel programs
- 05Translate performance data into creative hypotheses and partner with Brand and Design to test, iterate, and scale winning concepts
- 06Use first-party data, intent signals, modeled audiences, lookalikes, and platform automation to identify and scale high-value audiences
- 07Partner with Analytics, Marketing Ops, Field / Events team, PMM, and Sales to connect paid social performance & programs to downstream pipeline and revenue outcomes
Требования
- 015+ years of growth or performance marketing experience, with deep hands-on expertise managing and scaling Meta as a primary acquisition channel
- 02Demonstrated experience owning a paid social channel end to end, including strategy, budgets, forecasting, campaign architecture, optimization, and performance reporting
- 03Relentlessly analytical: Deep understanding of unit economics (CAC, LTV, payback periods), attribution modeling, and how to connect platform metrics directly to down-funnel business impact
- 04Experience running full-funnel paid social programs, from awareness/video and demand generation through conversion and pipeline
- 05Strong expertise in audience strategy and platform automation, including first-party audiences, lookalikes, broad targeting, retargeting, and automated campaign products
- 06Strong understanding of conversion signals and measurement, including Meta CAPI, server-side tracking, attribution, conversion-event strategy, and CRM/offline conversion data
- 07Demonstrated experience building structured experimentation roadmaps across creative, audiences, bidding, optimization events, and new platform capabilities
- 08Strong creative judgment and experience writing briefs and translating performance data into actionable creative recommendations
- 09Excellent communicator who can operate autonomously and influence cross-functional partners across Brand, PMM, Design, Analytics, Engineering, Marketing Ops, and Sales
Условия
- 01Role based in San Francisco office
- 02Hybrid environment combining office and remote work
- 03Work in-office three days per week (Mondays, Wednesdays, and Thursdays)
- 04Flexibility to work remotely for up to four weeks per year, in one-week increments
- 05Equity and other forms of compensation may be provided as part of a total compensation package