Brex2 дня назад
Growth Marketing Lead, Programmatic & Video
13 937–17 421 ₽в месяц · до вычета
РЫНОК
13 634 ₽медиана по профессии
Tech Lead / Team Lead · 356 вакансий с указанной зарплатой
5 092половина предложений: 9 708–18 1041,2 млн
В рынке · выше 52% предложений
Seattle
Обязанности
- 01Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth
- 02Evolve Brex’s media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices as ownership and capabilities evolve
- 03Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel
- 04Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes
- 05Partner cross-functionally with Brand, PMM, and Design to translate campaign objectives and performance insights into media strategy, creative requirements, testing plans, and actionable learnings
- 06Shape the future of the portfolio by identifying emerging channels, technologies, and AI-enabled opportunities and bringing clear recommendations into quarterly and annual planning
- 07Build scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation
Требования
- 017+ years of hands-on experience in growth or performance marketing, with deep expertise in programmatic media and video/CTV advertising
- 02Demonstrated experience owning a multi-channel media portfolio and significant budgets, including investment planning, forecasting, optimization, and scaling decisions
- 03Deep knowledge of the programmatic ecosystem and major DSPs (e.g., DV360, The Trade Desk, or similar), including bidding, inventory, audience strategy, brand safety, and vendor management
- 04Strong understanding of full-funnel B2B marketing and experience connecting awareness and consideration investments to downstream business outcomes
- 05Advanced fluency in measurement, attribution, and incrementality, including experimentation design, lift studies, holdouts/geo tests
- 06Demonstrated ability to build audience architectures using first-party, contextual, intent, modeled, and third-party data
- 07Strong creative judgment and experience partnering with Brand and Creative teams on video, display, and performance creative strategy and testing
- 08Excellent communicator with demonstrated ability to influence senior stakeholders, lead complex cross-functional initiatives, and mentor other marketers
- 09Highly autonomous, strategic, and comfortable building new capabilities and operating models in a fast-moving environment
Условия
- 01Role based in Seattle office
- 02Hybrid environment with 3 days per week in office (Mondays, Wednesdays, Thursdays)
- 03Flexibility to work remotely for up to four weeks per year in one-week increments