OpenAI3 дня назад
Field Marketing Lead, APAC
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РЫНОК
13 634 ₽медиана по профессии
Tech Lead / Team Lead · 356 вакансий с указанной зарплатой
5 092половина предложений: 9 708–18 1041,2 млн
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Полная занятостьУдалёнка
Обязанности
- 01Define and execute APAC B2B demand-generation strategy aligned with GTM, revenue, segment, and pipeline priorities
- 02Build scale digital programs across lifecycle, webinars, nurture, paid/owned channels
- 03Create regional campaign frameworks, content kits, audience strategies, and localization guidance that help country teams move faster and perform better
- 04Partner with country marketers and GTM leaders to identify local pipeline gaps, adapt programs, and prioritize support
- 05Lead demand-generation strategy for the APAC event portfolio, including event selection, audience acquisition, sales plays, follow-up, conversion, and ROI
- 06Connect events, digital journeys, content, and Sales follow-up into integrated full-funnel programs
- 07Partner with Sales, RevOps, and Marketing Ops on funnel health, lead quality, attribution, dashboards, and experimentation
- 08Translate global B2B programs into APAC-ready motions and bring regional insights back into global strategy
- 09Manage agencies, vendors, budgets, timelines, reporting, and post-program learning loops
- 10Establish a clear operating rhythm for planning, performance reviews, and investment decisions
Требования
- 0115+ years of experience in B2B, enterprise, field, demand-generation, or integrated marketing, ideally across multiple APAC markets
- 02Proven track record building digital and scale programs that generate or influence enterprise pipeline
- 03Strong experience with lifecycle, webinars, events, content, paid/owned channels, and Sales follow-up
- 04Demonstrated ability to partner with Sales and RevOps to improve funnel performance and connect marketing to revenue outcomes
- 05Experience supporting distributed country teams and influencing effectively in a regional-global matrix
- 06Strong strategic judgment on event portfolio choices, audience strategy, and post-event conversion
- 07Analytical fluency with CRM, marketing automation, attribution, dashboards, and campaign performance data
- 08Excellent communication, stakeholder management, and executive presence
- 09High ownership, adaptability, and comfort building systems in fast-moving, ambiguous environments