Solutions Product Marketing Manager

Навыки

Обязанности

• 01Own vertical GTM as a system, not one-off campaigns
• 02Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
• 03Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
• 04Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
• 05Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
• 06Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data

Требования

• 018+ years of product marketing experience, B2B preferred
• 02Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
• 03Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
• 04Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
• 05Advanced proficiency using AI tools to drive marketing outcomes
• 06Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work