Ramp6 дней назад
Senior Product Marketing Manager - New Products
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16 754 ₽медиана по профессии
Product Manager · 16 вакансий с указанной зарплатой
9 694половина предложений: 12 938–18 546250 000
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Полная занятостьУдалёнка
Обязанности
- 01Shape product strategy early. Bring customer, market, and competitive evidence into product decisions before the roadmap is fixed. Help the team identify the wedge, target segment, table stakes, differentiators, and highest-leverage problems to solve.
- 02Find product-market clarity. Define the ICP, buyer, user, jobs to be done, workflow, alternatives, and reasons customers will switch or expand.
- 03Own the product narrative. Build the canonical positioning, messaging, claims, proof, and competitive story. Translate technical and operational complexity into a clear customer value proposition without flattening how the product works.
- 04Design the zero-to-one GTM. Determine how the product should enter the market, including audience, channel, pricing and packaging inputs, sales motion, self-serve motion, launch sequence, and adoption plan.
- 05Lead launches end to end. Coordinate Product, Engineering, Sales, Growth, Creative, Communications, Support, and other partners around one launch strategy, readiness bar, and set of measurable outcomes.
- 06Build commercialization, not just awareness. Create the programs, enablement, proof, and feedback loops that turn interest into qualified pipeline, activation, retained usage, expansion, and revenue.
- 07Work deeply with Product and Engineering. Understand the product's architecture, data, constraints, and trust model well enough to influence tradeoffs and explain it credibly to both technical and business audiences.
- 08Create the customer learning system. Develop direct relationships with buyers and users, run structured discovery, capture objections and product gaps, and turn what you learn into product and GTM decisions.
- 09Own the business scorecard. Define leading and lagging indicators, build a clear operating read, diagnose what is moving or stuck, and recommend the next intervention.
- 10Build proof and competitive intelligence. Develop customer evidence, use cases, benchmarks, and a current view of the market that improve both product decisions and GTM execution.
- 11Use AI as an operating advantage. Apply AI to research, synthesis, analysis, content development, and repeatable workflows—and help the team raise its standard for speed and quality.
- 12Create the new-products playbook. Build a repeatable method for taking an emerging product from customer signal to product-market clarity, launch, commercialization, and scaled growth.
Требования
- 016+ years of experience in B2B software product marketing, product management, growth, strategy, or another product-led GTM function, including significant ownership of a product or business outcome.
- 02Demonstrated zero-to-one experience with a new product, category, platform, or business line—from early customer discovery through launch and adoption.
- 03A record of influencing product strategy using customer, market, competitive, and performance evidence.
- 04Strong customer instincts. You can run discovery, identify the real workflow and buying problem, and separate a loud request from a durable market signal.
- 05Technical and operational fluency. You can learn a complex product, work credibly with Product and Engineering, and explain how it works to different audiences.
- 06Exceptional written and verbal communication. You can produce a sharp product narrative, an executive recommendation, a launch plan, and a sales story that survives contact with customers.
- 07Strong data literacy. You can define and interpret activation, adoption, retention, pipeline, conversion, revenue, and product-usage metrics and turn the findings into a decision.
- 08Proven ability to lead senior partners across Product, Engineering, Sales, Growth, Creative, and Marketing without relying on formal authority.
- 09High agency and comfort with ambiguity. You build the first version, test it with customers, make tradeoffs, and improve it quickly.
- 10Fluency with AI tools as part of your everyday research, analysis, writing, and operating workflows.