Okta8 дней назад

Global Paid Search Marketing Manager

Зарплата не указана

РЫНОК

18 058 ₽медиана по профессии

Data Scientist · 9 вакансий с указанной зарплатой

12 500половина предложений: 13 417–20 00031 333

Работодатель не указал зарплату — сравните с рынком сами.

Bellevue

Обязанности

01Develop and execute comprehensive, AI-driven paid search strategies across Google Ads and Bing Ads
02Lead the transition to and optimization of Value-Based Bidding (VBB) models to prioritize high-value pipeline and revenue over raw lead volume
03Proactively leverage AI and machine learning capabilities within search platforms to scale performance, uncover hidden demand, and push our strategy past the industry curve
04Design, execute, and analyze structured A/B and multivariate tests (bidding, copy, landing pages)
05Maintain a unified, real-time view of all in-market campaigns
06Deliver clear, executive-ready reporting that tracks performance across the entire funnel from click to closed-won revenue ensuring complete transparency of our search footprint
07Collaborate closely with Marketing Operations and Digital Analytics teams to ensure seamless integration with CRM platforms (Salesforce) and marketing automation (Marketo)
08Ensure accurate offline conversion tracking (OCT) to feed VBB algorithms high-quality feedback loops
09Conduct advanced keyword research, competitive benchmarking, and first/third-party audience segmentation to identify high-intent targeting opportunities
10Identify opportunities for workflow automation, scripting, and process improvement to increase operational efficiency and scale our search program
11Actively audit account architecture to eliminate query bleeding and campaign cannibalization

01BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field
023–5 years of hands-on experience managing enterprise-level, full-funnel paid search campaigns, media planning, and advanced measurement
03Exceptional analytical skills with a proven track record of using statistical significance models to validate test results and drive data-backed decisions
04Strong experience implementing and optimizing Value-Based Bidding (VBB) and offline conversion feedback loops (connecting CRM data back to ad platforms)
05Practical experience leveraging AI-driven search features, automated bidding algorithms, and predictive analytics tools to scale and optimize campaigns
06Deep expertise in Google Ads, Bing Ads, Salesforce (CRM), Marketo/Eloqua (Marketing Automation), and advanced web analytics platforms (Google Analytics, GTM, or equivalent)
07Strong project management skills with the ability to translate complex, multi-layered data points into clear, concise, and actionable insights for cross-functional stakeholders
08Prior experience in B2B SaaS marketing is highly preferred

01Annual base salary range for candidates in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington: $132,000 — $181,500 USD
02Annual base salary range for candidates in Canada: $114,000 — $156,750 CAD
03Equity (where applicable), bonus, and benefits
04Health, dental and vision insurance
05401(k), flexible spending account
06Paid leave (including PTO and parental leave)
07RRSP with a match, healthcare spending, telemedicine (for Canada)