Pinterest1 день назад
Sr. Director, Consumer Communications
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San Francisco
Обязанности
- 01Lead and develop a high-performing consumer communications organization with clear goals, strong accountability and a culture of excellence and creativity
- 02Define and own the integrated consumer communications strategy for Pinterest—across product, lifestyle/culture and creator comms—ensuring coherence and alignment with company and brand priorities
- 03Lead the product consumer communications practice, partnering closely with Product and Marketing to develop narratives that bring Pinterest’s product roadmap, visual search, shopping and safety/wellbeing features to life for consumers
- 04Lead the lifestyle and culture communications team, setting the narrative vision for how Pinterest shows up in culture and driving strategies that resonate with lifestyle, culture, entertainment and trends media
- 05Lead the creator communications practice, defining how we work with creators, influencers and public figures to tell Pinterest’s story and designing programs that put creator voices at the center of consumer narratives
- 06Partner cross-functionally with Marketing, Editorial, Creative and Social teams to build integrated consumer campaigns—across earned, creator-led, experiential and social channels—that drive cultural relevance and brand love
- 07Own the communications strategy for major consumer-facing moments (e.g., Pinterest Predicts, cultural tentpoles, brand collaborations, consumer product launches), determining where we show up, what stories we tell and how we integrate media, creators and experiences for maximum impact
- 08Serve as the CCO’s primary partner on consumer-facing brand reputation—advising on narratives, opportunities and risks, and ensuring the CCO and executive team have the insight and strategic options needed for high-stakes consumer and cultural moments
- 09Work with the CCO to establish measurement frameworks across the consumer communications portfolio, using data and reporting to demonstrate impact, inform strategy and continuously refine how we show up with consumers
- 10Use AI to monitor and analyze cultural and media trends, synthesize consumer and audience insights, and accelerate development of content and recommendations—improving speed, insight and proactivity while maintaining human judgment and accountability
Требования
- 0114+ years of experience in consumer communications or a related field, with significant experience at a consumer brand, agency or consumer tech/platform company
- 025+ years leading communications teams, including direct experience managing other managers and building high-performing, diverse organizations
- 03Deep experience leading integrated consumer communications strategies and campaigns across product, lifestyle/culture and creator-led channels, from insight and positioning through execution
- 04Proven track record building and overseeing creator and influencer programs, including working with talent reps and public figures to drive authentic, high-impact storytelling
- 05Existing senior-level relationships with top-tier consumer, lifestyle, culture and trends media, and a history of using those relationships to shape narrative and drive agenda-setting coverage
- 06Exceptional storytelling and writing skills, with experience developing high-quality consumer-facing materials across newsroom posts, social content, pitches, Q&As and executive/creator talking points
- 07Demonstrated ability to advise and influence senior executives, drive alignment across highly cross-functional teams, and make clear strategic tradeoffs in a fast-paced, matrixed environment
- 08Deep understanding of culture, trends, creators and media dynamics, with strong instincts for where Pinterest should lead in the cultural conversation—and how communications can move perception over time
- 09Experience designing and leading consumer crisis and issues communications strategies, in close partnership with Policy, Trust & Safety, Legal and regional communications teams
- 10Comfort using AI tools to enhance and accelerate consumer communications work (e.g., trend analysis, insight development, content drafting), with a commitment to verifying outputs and maintaining accountability for accuracy
- 11Bachelor’s degree in Communications, Public Relations