Workato3 дня назад
Partner Marketing Manager
Зарплата не указана
Palo Alto
Обязанности
- 01Support North America partner marketing strategy and annual joint marketing plan with sales, marketing, and partner leadership, including target verticals, use cases, and mutual pipeline commitments
- 02Plan and execute co-marketing campaigns and partner-facing content with System Integrator Partners to drive pipeline and awareness
- 03Own a clear Market Development Fund (MDF) operating model (intake, prioritization, budget allocation, approvals) and invest in the activations that produce the highest ROI
- 04Support planning and execution of Workato's partner-facing events (Partner Kick Off, Partner Day, Partner Advisory Board)
- 05Track and report on partner marketing performance against ARR, ROI, and pipeline goals, partnering with Sales, Partner, Enablement, and Marketing Ops to keep programs aligned and on schedule
Требования
- 01Bachelor's degree in Marketing, Business Administration, or a related field
- 025+ years of marketing experience, ideally within B2B technology, channel marketing, or partner ecosystems
- 03Strong understanding of co-marketing strategies and experience managing partner relationships or alliances
- 04Experience developing marketing content, campaigns, enablement materials, and event programs
- 05Proven ability to plan and execute partner-driven events and initiatives
- 06Strong analytical mindset with experience measuring campaign performance, tracking ROI, and optimizing marketing programs
Условия
- 01vibrant and dynamic work environment
- 02multitude of benefits they can enjoy inside and outside of their work lives
- 03flexible, trust-oriented culture