Marqeta8 дней назад
Senior Demand Generation Manager - EU/UK
Зарплата не указана
London
Обязанности
- 01Own demand generation strategy and performance across global sales segments (North America and EMEA), driving core KPIs: target account engagement, intent progression, and pipeline generation
- 02Directly manage and develop a Demand Generation Manager, setting priorities, reviewing campaign performance, and coaching toward pipeline outcomes
- 03Plan, execute, and optimise integrated demand generation campaigns across regions, adapting programs to country- and segment-level nuances
- 04Own strategy across channels including paid media (Google, LinkedIn, Reddit, programmatic), events, media partnerships, email, SEO/AEO, and outbound prospecting support
- 05Partner very closely with ABM, automation & sales enablement functions to deliver pipeline
- 06Serve as a key strategic partner between sales and marketing leadership, translating field insights and campaign data into program-level recommendations
- 07Establish and lead a structured testing agenda across the team, sharing insights that inform broader marketing strategy
- 08Partner with marketing operations to ensure accurate tracking, attribution, and reporting across regions
- 09Regularly report on regional and global program performance to marketing and sales leadership
Требования
- 018+ years' experience in B2B demand generation, performance marketing, or growth marketing, including experience managing or mentoring others
- 02B2B Enterprise sales motion experience, in particular working on ABM campaigns that have taken accounts from net new to closed won
- 03Experience with Named Account Lists and Look-Alike lists is highly desirable
- 04Proven track record delivering pipeline through integrated programs across multiple regions or markets (North America and EMEA strongly preferred)
- 05Deep understanding of demand strategy across paid media, events, SEO/AEO, and outbound marketing support, particularly as it impacts all stages of the sales funnel
- 06Strong commercial mindset with a clear understanding of how marketing influences deal progression and revenue outcomes across a global funnel
- 07Hands-on experience with Salesforce and Marketo (or similar automation platforms)
- 08Strong analytical and testing mindset, with the ability to interpret marketing data, share performance results, and influence action across a cross-functional, cross-regional team
- 09Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks
Условия
- 01Hybrid role with 2 days on-site in London office (Tuesday and Thursday), 3 days remote
- 02Premium Private Medical and Dental coverage
- 03Generous time off program with additional Floating Holiday days
- 04Retirement savings program with company contribution
- 05Equity in a publicly-traded company and an Employee Stock Purchase Program
- 06Monthly stipend to support remote work model
- 07Annual development stipend to support growth and development
- 08Family-forming benefits and up to 20 weeks of Parental Leave
- 09Wellbeing programs (Modern Health, HealthKick)