Perplexity12 days ago
Руководитель продуктового маркетинга решений
Salary not specified
MARKET
10,229 ₽median for this role
Performance Marketer · 10 jobs with disclosed pay
5,750half of the offers: 9,958–12,37517,592
The employer didn't disclose pay — compare with the market yourself.
Полная занятостьУдалёнка
Responsibilities
- 01Own vertical GTM as a system, not one-off campaigns
- 02Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
- 03Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
- 04Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
- 05Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
- 06Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data
Requirements
- 018+ years of product marketing experience, B2B preferred
- 02Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
- 03Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
- 04Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
- 05Advanced proficiency using AI tools to drive marketing outcomes
- 06Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work