Pinterest23 days ago
Measurement Lead (tvScientific)
Salary not specified
MARKET
13,317 ₽median for this role
Tech Lead / Team Lead · 165 jobs with disclosed pay
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New York
Responsibilities
- 01Build the measurement framework for Pinterest + tvScientific, partner closely with Sales, CS, Product, and Analytics, and turn complex data into clear narratives that drive client decisions and revenue growth.
- 02Develop the end-to-end measurement strategy for tvScientific campaigns, including incrementality, attribution, MMM, and test-and-learn playbooks
- 03Design and operationalize standard reporting, experimentation frameworks, and learning agendas for priority advertisers
- 04Partner with Sales and CS to diagnose performance, craft insights, and package results into compelling client-ready stories and recommendations
- 05Collaborate with Product, Engineering, and Analytics to ensure Pinterest ⇄ tvScientific data quality, governance, and scalable pipelines for measurement
- 06Create repeatable templates - dashboards, one-pagers, and QBR materials - that make measurement easy to use for customer-facing teams
- 07Proactively identify measurement gaps and new opportunities, including new lift methodologies, vertical benchmarks, and creative/landing page insights
- 08Leverage AI-powered tools and workflows to accelerate insight generation, automate measurement reporting, and surface patterns across large datasets at scale
- 09Serve as the internal SME for tvScientific measurement: educate GTM teams, support strategic pitches, and represent the program in cross-functional forums
Requirements
- 017+ years in marketing science, media analytics, or performance measurement at a platform, DSP, TV/CTV partner, or analytics consultancy
- 02Deep hands-on experience with incrementality testing, attribution, and performance diagnostics for digital and/or CTV campaigns
- 03Strong SQL/Excel skills and familiarity with BI and visualization tools; able to QA and interpret complex datasets
- 04Excellent storyteller who can translate noisy, technical results into simple narratives and actionable client recommendations
- 05Proven track record working cross-functionally with Sales, Product, and Engineering to launch and scale measurement programs
- 06Comfortable operating in under-resourced, 0→1 environments with a bias to action and the ability to independently prioritize
- 07Bachelor’s degree in a relevant field such as Business or Marketing, or equivalent experience
- 08Experience with performance CTV platforms is preferred
- 09Experience in retail/e-commerce or other DR-heavy verticals is ideal
- 10Familiarity with privacy, data access groups, and governance for partner measurement integrations is a plus
What we offer
- 01Salary range: $145,747 – $300,067 USD
- 02Eligible for equity
- 03In-office collaboration required 1-2 times per year; role can be situated anywhere in the country
- 04No relocation assistance provided
- 05US based applicants only