Snowflake27 days ago
Senior Customer Marketing Manager, Strategic Customers
Salary not specified
Полная занятостьUS-CA-Menlo Park
Responsibilities
- 01Own the end-to-end program for a portfolio of Tier 1 customers, from account discovery and story qualification through campaign concepting, production, launch, and reporting
- 02Put the customer first by building trusted, long-term relationships with Snowflake's top customers and telling their stories in ways that create mutual value
- 03Identify, qualify, and curate Snowflake's most compelling customer stories, working closely with AEs and account teams to determine fit and secure executive buy-in
- 04Serve as a strategic partner to Sales, using high-visibility storytelling and executive engagement to strengthen relationships with our most strategic customers and support account retention, expansion, and growth
- 05Lead customer pitches for program participation, building relationships with Communications, Marketing, and executive stakeholders at the world's most recognizable brands
- 06Develop full co-marketing campaign concepts, ensuring narratives lead with customer impact and resonate at Tier 1 media scale
- 07Manage the Bill of Materials (BOM) for each campaign, including flagship films, homepage takeovers, paid and organic social, web hubs, case studies, press releases, and earned media
- 08Serve as the central orchestrator across Brand, Creative, Social, Web, PR, ABM, and Exec Comms throughout the campaign lifecycle, owning timelines, dependencies, and launch readiness
- 09Secure customer approvals on all co-created assets, navigating complex brand and legal review processes with patience and persistence
- 10Connect campaigns to Snowflake's highest-visibility moments, Summit keynotes, product launches, and marquee events, sourcing and prepping customer speakers from selection through execution
- 11Strategically recruit, nurture, and manage a portfolio of customer advocates, maintaining a rigorous pipeline of prospective customers across industry verticals with Sales and Marketing leadership
- 12Track, analyze, and report on campaign performance and pipeline health; deliver monthly program status updates to leadership and cross-functional stakeholders
Requirements
- 01A customer-obsessed mindset with an instinct for the stories that move markets - and the patience and persistence to bring those stories to life
- 02Proven ability to build trusted relationships with senior executives, including communications leads, and CDOs, at enterprise-scale organizations
- 03Strong understanding of the customer lifecycle and the role customer marketing and advocacy play across acquisition, expansion, and retention
- 04Deep experience managing complex, multi-stakeholder co-marketing or integrated campaigns from brief through launch
- 05Exceptional project management skills and the ability to orchestrate cross-functional teams