Snowflake10 days ago
Senior Product Marketing Manager - AI/ML
Salary not specified
MARKET
15,900 ₽median for this role
Data Scientist · 115 jobs with disclosed pay
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Полная занятостьGB-London
Responsibilities
- 01Serve as the connective tissue between EMEA field teams and central/global AI messaging, running a regular operating cadence (e.g., monthly syncs, launch reviews) with sales, growth and partner teams to align on shared GTM priorities and drive execution of AI sales motions
- 02Partner directly with EMEA sales leaders and AI/ML specialists to pressure-test messaging against live deals, capturing field and customer feedback and channeling it into product management and global PMM as structured input on roadmap, positioning, and competitive gaps
- 03Build repeatable feedback loops that keep campaigns and assets practical, credible, and grounded in what's actually winning deals in-region
- 04Own the adaptation of global AI/ML messaging and campaigns into EMEA-ready narratives, tailoring for regional buyer priorities, industry nuances, competitive dynamics, data-sovereignty/regulatory considerations, and language/localization needs across enterprise and commercial segments
- 05Build region-specific plays that drive net-new user acquisition, expansion within existing accounts, and deep adoption at scale, clearly translating complex AI/ML capabilities for executive, technical, and operational buying audiences
- 06Support the integration of AI/ML messaging into adjacent product categories (Analytics, Data Engineering/Data Lake) and vertical GTM motions (line of business and industry), ensuring one coherent regional story rather than siloed workload pitches
- 07Partner with cross-functional teams to create compelling, outcome-led EMEA customer stories, reference narratives, and proof points that show real business impact from AI/ML deployments, quantified in ROI, time-to-value, and adoption metrics wherever possible
- 08Raise the quality and consistency of AI content in EMEA, from webinars to events to executive content, support on marketing asset generation and review, and personally evangelize Snowflake's differentiation on stage and in executive settings
- 09Create sales enablement and field-ready assets (talk tracks, demos, pitch narratives, and enablement packaging) that enable sellers and partners to tell credible, use-case-driven AI stories
- 10Define and track the KPIs that measure GTM effectiveness for pipeline contribution, net-new AI user acquisition, consumption/usage growth, and adoption depth across accounts, partnering with other marketing stakeholders on shared targets
- 11Use in-product usage signals, consumption data, and field feedback to monitor progress against regional AI targets, surface where plays are (and aren't) landing, and reallocate investment toward what's driving usage
- 12Report on campaign and enablement impact to regional and global leadership, building a clear line of sight from marketing activity → pipeline → consumption
Requirements
- 017+ years of product marketing experience (or equivalent)
- 02Subject-matter expertise in data analytics, AI/ML/LLMs, data science, or application development, preferably with hands-on familiarity with AI assistant, copilot, or agentic-workflow products
- 03Demonstrated ability to define and own regional GTM strategy, translating complex AI/ML capabilities into compelling narratives
What we offer
- 01This role is based out of Snowflake’s London office