Customer First GEO Content Specialist

Навыки

Обязанности

• 01Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs
• 02Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats
• 03Understand how content must be structured (schema.org and JSON-LD) for LLM visibility and apply best practices while adhering to brand and quality standards
• 04Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business
• 05Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices
• 06Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work
• 07Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility
• 08Utilize a data-driven approach to execute content tasks and identify content performance trends
• 09Collaborate with Customer First teams to ensure optimized content is published effectively
• 10Manage assigned content tasks effectively, meeting deadlines and quality standards
• 11Leverage AI in content analysis, editing and production workstreams to improve efficiency and output
• 12Track and analyze SEO and GEO key performance metrics for Customer First subdomains, providing insights and recommendations to stakeholders for optimization

Требования

• 012+ years of professional experience in SEO and content strategy, with a focus on content optimization and/or content development
• 02Understands how content is rewarded in both LLMs and modern-day search ranking algorithms (this position is not about traditional SEO keyword optimization)
• 03Familiarity with current GEO concepts and the role of LLMs in search
• 04Working knowledge of multiple SEO platforms such as STAT, SEMRush, Lumar/DeepCrawl, Looker Studio, Google Analytics, Google Search Console, Screaming Frog, Profound, and similar platforms
• 05Proficiency in data analysis and insights gathering for content output and performance tracking
• 06Strong communication skills, with the ability to articulate content requirements and results clearly
• 07Experience using HTML, Salesforce Experience Builder, or similar enterprise-level systems
• 08Background in post-Sales roles and Identity and Access Management (IAM), B2B marketing, SAAS, or the cybersecurity domain is preferred, but not required

Условия

• 01Annual base salary range for candidates in Canada: $73,000 — $100,100 CAD
• 02Equity (where applicable), bonus, and benefits including health, dental, and vision insurance
• 03RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave)
• 04Hybrid work model
• 05Immersive, in-person onboarding experience