Gusto, Inc.10 дней назад

Product Marketing Leader, Gusto Core Products

Denver

Обязанности

01Lead Product Positioning & Strategy: Own and evolve Gusto’s product- and portfolio-level positioning and messaging across our target audiences. Ensure we show up as a clear, differentiated, and valuable solution in the market.
02Architect & Execute GTM Strategy: Lead go-to-market strategy and execution across product areas—partnering with Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.
03Turn Insights Into Action: Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.
04Lead & Grow a High-Impact Team: Manage and develop a team of product marketers. Create clarity and focus, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.
05Drive Cross-Functional Alignment & Accountability: Act as the connective tissue across Product, Sales, Marketing, and Customer Experience to align on shared goals and orchestrate execution across teams. Bring structure, momentum, and accountability to complex initiatives.
06Own Performance & Optimization: Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.

0110+ years in marketing, product marketing, or product management, with 6+ years focused on product marketing
02Proven success leading portfolio-level GTM strategy and execution across multiple products and audiences
03Strong leadership and people management experience, with a track record of coaching and building high-performing PMMs
04Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action
05Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
06Deep experience with customer segmentation, positioning, pricing, and GTM planning
07Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus

01Cash compensation: $190,000 - $235,000/yr in Denver & most remote locations, $220,000 - $280,000/yr for San Francisco & New York, and CAD 175,000-230,000 for Toronto
02Equity (RSUs) included
03Office expectations: 2-3 days per week in office for Denver, San Francisco, New York (or more depending on role)
04Remote work allowed with secure, reliable, and consistent internet connection
05Physical office spaces available in Denver, San Francisco, and New York City
06Equal opportunity employer