Asana5 дней назад

Senior Product Marketing Manager, Command by Asana

New York City

Обязанности

  • 01Define and own the end-to-end go-to-market strategy, partnering closely with the Integrated Campaigns team to drive measurable business results
  • 02Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas
  • 03Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates
  • 04Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories
  • 05Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment
  • 06Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities

Требования

  • 018+ years of experience in product marketing within the B2B tech space (SaaS experience preferred)
  • 02Technical Depth: You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories
  • 03Strategic Growth Mindset: Proven track record of scaling products from '1 to 10' and '10 to 100', with a deep understanding of both PLG and SLG motions
  • 04Product Intuition: You are naturally inclined to explore new tools, identify what's possible, and thrive on distilling complex technical concepts into simple, compelling narratives
  • 05Collaborative Leader: Strong experience partnering with Product teams to align roadmaps with market needs and customer pain points
  • 06AI & Tech Curiosity: Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

Условия

  • 01Base salary range between $180,000 - $207,000
  • 02Office-centric hybrid schedule: standard in-office days are Monday, Tuesday, and Thursday; most Asanas have the option to work from home on Wednesdays
  • 03Mental health, wellness & fitness benefits
  • 04Career coaching & support
  • 05Inclusive family building benefits
  • 06Long-term savings or retirement plans
  • 07In-office culinary options to cater to dietary preferences