Lyft3 дня назад
Руководитель маркетинговой технологии
Зарплата не указана
РЫНОК
13 634 ₽медиана по профессии
Tech Lead / Team Lead · 356 вакансий с указанной зарплатой
5 092половина предложений: 9 708–18 1041,2 млн
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Toronto
Обязанности
- 01Serve as the senior technical owner of the B2B marketing technology stack, from solution design through delivery, adoption, and ongoing support
- 02Lead requirements gathering with Marketing Operations, Sales Operations, Sales Technology, and Data partners, and translate them into functional and technical designs
- 03Remain hands-on, configuring and extending the marketing automation platform (HubSpot) across workflows, forms, lead scoring, and custom objects, and building the integrations that connect the stack
- 04Own the marketing technology roadmap and architecture, including the lead and account data model, enrichment and routing logic, and integrations with the CRM, data platform, web, and advertising systems
- 05Own the tracking and instrumentation layer, including tag management, site and campaign tracking, and the data capture behind attribution
- 06Own the lead lifecycle systems, partnering with Sales Operations and Sales Technology on lead identity, deduplication, scoring, routing, MQL and SQL definitions, and funnel stage integrity
- 07Identify where AI can improve the stack, from lead scoring and routing to content and campaign workflows, and lead the evaluation, adoption, and rollout of those capabilities
- 08Assess the stack against target state and introduce new tools as the marketing motion matures
- 09Set the technical standard through design review and documentation that accounts for failure states, scalability, and supportability
- 10Maintain platform reliability by monitoring performance and email deliverability, supporting incident resolution, leading postmortems, and driving automation
- 11Own governance and controls for marketing data, including consent and subscription management, email and privacy compliance, data quality, and change management
- 12Own the marketing tool portfolio and budget, from evaluation and selection through procurement, contracting, and renewals, partnering with Procurement, Legal, and Security
- 13Serve as the technical expert and escalation point, and deliver technical enablement to partner teams
- 14Partner with marketing leaders on prioritization, mentor the engineers and contractors supporting the stack, and support hiring
- 15Communicate marketing technology strategy, roadmap, and vision to partner teams, and give senior leadership decision-ready updates on progress, risks, and tradeoffs
Требования
- 01Bachelor's degree in Business, Information Systems, Computer Science, or a related field, or equivalent practical experience
- 027+ years of experience in a marketing technology, marketing operations engineering, or business systems role, including 3+ years leading solution design and delivery
- 035+ years of hands-on administration and configuration of a B2B marketing automation platform (HubSpot, Marketo, Pardot, or Eloqua), with at least one active platform certification
- 04Hands-on depth in at least two platform categories beyond marketing automation, such as content management, lead routing, data enrichment, ABM, analytics, or attribution
- 053+ years hands-on in Salesforce or an equivalent CRM, and 3 or more delivered integrations to systems such as a data warehouse or CMS using REST APIs, webhooks, or middleware
- 06Hands-on experience with tag management and web or campaign tracking instrumentation
- 07Led end-to-end delivery of at least 2 large, cross-functional marketing technology programs, including one platform implementation or migration
- 08Experience providing technical direction to engineers, contractors, or implementation partners
- 09Strong understanding of B2B demand generation and lead-to-opportunity workflows, including lead scoring, routing, attribution, and funnel reporting
- 10Proven ability to communicate technical direction and tradeoffs to non-technical stakeholders, and present roadmap and status to senior leadership
- 11Experience with marketing data quality, consent and subscription management, and email and privacy compliance (CAN-SPAM, CASL, GDPR, or equivalent) is highly desirable
- 12Experience with a cloud data platform such as Databricks or Snowflake, and with SQL, is a plus
Условия
- 01Extended health and dental coverage options, along with life insurance and disability benefits
- 02Mental health benefits
- 03Family building benefits
- 04Child care and pet benefits
- 05Access to a Lyft funded Health Care Savings Account
- 06RRSP plan with company match to help save for your future
- 07In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy
- 08The policy allows team members to take off as much time as they need (with manager approval)
- 09Hourly team members get 15 days paid time off, with an additional day for each year of service
- 10Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs
- 11Biological, adoptive, and foster parents are all eligible
- 12Subsidized commuter benefits and Lyft ride credits
- 13Lyft is committed to creating an inclusive workforce that fosters belonging
- 14Lyft believes that every person has a right to equal employment opportunities without discrimination