Smartsheet16.03.2026

Marketing Automation Specialist - Hybrid

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РЫНОК
14 534медиана по профессии
Tech Lead / Team Lead · 64 вакансий с указанной зарплатой
5 250половина предложений: 11 312–19 1671,2 млн
Работодатель не указал зарплату — сравните с рынком сами.
Bangalore

Обязанности

  • 01Own the day-to-day administration and production within our Marketo instance, serving as the internal subject matter expert
  • 02Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic
  • 03Manage all campaign operations including email builds, landing pages, forms, tokens, and A/B testing
  • 04Ensure database hygiene, deliverability best practices, and compliance with data privacy regulations (GDPR, CAN-SPAM)
  • 05Maintain performance reports and dashboards in partnership with BI to track program effectiveness
  • 06Support technical setup and execution of webinars and virtual events in Zoom Events, including registration, integrations, and post-event automation
  • 07Ensure attendee and engagement data flows accurately into Marketo and Salesforce for follow-up nurture and attribution tracking
  • 08Analyze event performance and contribute to optimization of the virtual event program
  • 09Act as the go-to resource for campaign managers, demand gen, and SDRs on Marketo best practices and marketing technology questions
  • 10Document processes, workflows, and system configurations to ensure continuity and scalability
  • 11Evaluate and recommend improvements to the marketing tech stack as business needs evolve
  • 12Manage prioritization and input from business owners across the organization
  • 13Maintain SLAs and processes to ensure we produce high quality, timely work for our stakeholders within our Smartsheet program management environment

Требования

  • 013–5 years of experience in marketing operations or marketing automation in a B2B SaaS environment
  • 02Deep, hands-on Marketo expertise that includes: program building, smart lists, lead scoring, tokens, API integrations, and reporting; Marketo Certified Expert (MCE) strongly preferred
  • 03Solid working knowledge of Salesforce CRM, including campaign management, lead management, and reporting
  • 04Experience with Zoom Events or a comparable virtual event platform
  • 05Familiarity with Salesloft or a comparable sales engagement tool
  • 06Strong understanding of B2B lead lifecycle, funnel management, and demand generation principles
  • 07Sharp attention to detail and a genuine commitment to clean, reliable data and email sends
  • 08Strong communication and collaboration skills across marketing, sales, and operations teams

Условия

  • 01Hybrid work model
  • 02This role requires the flexibility to work a swing shift (9:00 am - 6:00 pm on three days and 1:00 pm - 10:00 pm twice a week) allowing for essential real-time overlap with our US office
  • 03Equal Opportunity Employer