Event Marketing Manager

Навыки

Обязанности

• 01Collaborate with cross-functional stakeholders and leadership to set goals, develop event strategies, execute plans, and evaluate performance to drive continuous improvement over time
• 02Build and manage end-to-end event campaign programs including scopes of work, resource plans, budgets, contracts, and timelines—keeping everything on track and on budget
• 03Leverage a deep understanding of Gusto's internal and external market positioning and target audiences to inform event decisions, from format and venue selection to messaging and audience targeting
• 04Design and produce a range of event types—from large-scale owned events (500+ attendees) to trade show activations, field events, and intimate customer experiences—that strengthen brand affinity and accelerate funnel impact
• 05Build strong relationships with external partners including industry and show organizers, agencies, and vendors, negotiating favorable terms and ensuring seamless delivery
• 06Assemble the right internal and external resources for each opportunity, fostering collaboration and creative excellence with Gusto's creative teams, agencies, and production partners
• 07Maintain accuracy and accountability of event budgets, evaluate results against goals, deliver wrap-up reports, and make recommendations to senior leadership for Event Marketing
• 08Build upon and advocate for the event marketing and production craft and vision at Gusto—championing breakthrough experience design, emerging event technology, and innovative production approaches
• 09Leverage AI tools and technologies to enhance event marketing workflows—from audience analysis and content personalization to post-event reporting and campaign optimization—driving efficiency and deeper insights across the event lifecycle

Требования

• 017–10 years of experience in event marketing and production, with a proven track record of producing a wide range of events (trade shows, activations, conferences, owned events for 500+ attendees, and white-glove experiences) across varying levels of complexity, scale, and design
• 02A passion for event marketing and production with a willingness to roll up your sleeves and get hands-on in execution—you move effortlessly between big-picture strategy and intricate operational details
• 03Strong project management and communication skills with a proven ability to manage multiple stakeholders at all levels and across different geographies, keeping complex programs running on time and on budget
• 04Experience managing and collaborating with internal creative teams and external agencies, driving alignment and excellence in production delivery
• 05Passionate and knowledgeable about breakthrough experience design and emerging event technology, always looking for new ways to elevate the craft
• 06A natural cross-functional collaborator who thrives on building and maintaining relationships across the organization to drive results
• 07An intellectually curious self-starter who isn't afraid to ask questions and uses answers to bring clarity and direction to the broader team
• 08AI fluency and a willingness to integrate AI-powered tools into your workflow to work smarter and unlock new possibilities
• 09Comfort operating in a fast-paced, ambiguous environment while building scalable programs and processes
• 10Frequent travel throughout North America

Условия

• 01Cash compensation amount for this role is $129,000/yr to $157,000/yr in Denver and Scottsdale and $154,000/yr to $188,000/yr for San Francisco & New York
• 02Final offer amounts are determined by multiple factors including candidate location, experience and expertise
• 03Employees based in Denver, San Francisco, and New York City expected to work from the office on designated days approximately 2-3 days per week
• 04All full-time employees receive competitive base pay, benefits, and equity (RSUs)
• 05Frequent travel throughout North America required