OpenAI7 дней назад

Senior Mid-Market & SMB Demand Strategist

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Обязанности

01Own the Mid-Market and SMB demand strategy, including segment priorities, audience definitions, pipeline goals, program portfolio, investment recommendations, and quarterly roadmap
02Translate segment insights into integrated campaigns and always-on journeys across web, email, paid media, webinars, content, partners, and sales-assisted follow-up
03Partner with Product Marketing and Sales to define ideal customer profiles, buyer needs, priority use cases, value propositions, and offers for each segment
04Work with Web, Lifecycle, RevOps, SDR, and Sales to improve high-intent conversion paths, qualification, routing, speed-to-lead, and follow-up quality
05Build a disciplined testing agenda across audiences, messaging, offers, channels, landing experiences, and nurture paths, scaling what works and stopping low-impact programs
06Establish a segment-level performance view across lead quality, conversion, qualified pipeline, velocity, efficiency, and downstream revenue outcomes
07Identify where programs and journeys can scale across segments and where Mid-Market and SMB require materially different audiences, messaging, experiences, or sales motions
08Create operating rhythms, briefs, and decision frameworks that keep cross-functional partners aligned on goals, dependencies, owners, decisions, and next actions

0110+ years experience doing B2B demand generation, growth, segment marketing, or integrated campaign experience, ideally spanning both sales-assisted and higher-velocity motions
02A track record of translating revenue goals into audience strategies, campaign plans, funnel assumptions, and measurable pipeline outcomes
03Strong understanding of segmentation, lifecycle journeys, digital acquisition, conversion optimization, lead management, and Sales/SDR alignment
04Strong analytical fluency across funnel performance, cohort analysis, experimentation, budget tradeoffs, and channel economics
05The ability to create clear strategy while staying close enough to execution to unblock teams, identify opportunities, and improve the work
06Demonstrated ability to influence and align cross-functional partners in fast-moving, matrixed environments
07Strong customer judgment and the ability to translate complex products into relevant, credible programs for distinct audiences
08Genuine curiosity about AI and enthusiasm for using it thoughtfully to improve research, planning, experimentation, and campaign operations