Snowflake2 days ago

Senior Marketing Systems Architect

Salary not specified
MARKET
15,349median for this role
Solution Architect · 48 jobs with disclosed pay
5,600half of the offers: 14,999–18,25823,987
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Responsibilities

  • 01Design and optimize Marketing Operations data architecture across Salesforce, Marketo, Snowflake, Hightouch, Clay, and the broader MarTech ecosystem
  • 02Own the Marketo-to-Snowflake data sync: audit field mappings, identify gaps and redundancies, and partner with Data Engineering to remediate
  • 03Redesign segmentation architecture so audience definitions are consistent, maintainable, and scalable across platforms and regions
  • 04Improve lead routing, audience activation, and operational workflows to strengthen lifecycle performance and marketing data governance
  • 05Lead MarTech stack health and rationalization: assess platform utilization against cost, flag consolidation opportunities, and deliver renewal-readiness recommendations
  • 06Partner with GTM Engineering and Data Engineering to design, validate, and implement scalable technical solutions
  • 07Troubleshoot complex platform, integration, and data quality issues to improve system reliability and operational performance
  • 08Establish technical standards and governance that support future automation and AI capabilities

Requirements

  • 015+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or a related technical field
  • 02Deep expertise with Salesforce, Marketo, and enterprise MarTech platforms — you've owned platform architecture, not just campaign execution
  • 03Experience with marketing data architecture, system integrations, APIs, SQL, and troubleshooting complex data flows
  • 04Experience designing segmentation, lifecycle, lead routing, and marketing automation architectures at scale
  • 05Hands-on experience implementing and operating a reverse ETL or CDP platform
  • 06Familiarity with modern data platforms (Snowflake or equivalent), data warehouse-to-MAP sync architectures, and AI-enabled marketing technologies
  • 07Experience partnering with GTM Engineering, Data Engineering, or Product Engineering teams to deliver technical solutions
  • 08Strong systems-thinking and technical problem-solving skills — you see how field-level decisions upstream cascade into downstream reporting and activation
  • 09Ability to diagnose and resolve complex data and integration challenges across multiple platforms simultaneously
  • 10MarTech rationalization mindset: you evaluate tools against cost, utilization, and strategic fit, not just capability
  • 11Strong analytical skills with a focus on scalability, reliability, and continuous improvement
  • 12Ability to translate business requirements into scalable technical solutions
  • 13Excellent cross-functional collaboration, communication, and project management skills