Greenlight Financial Technology12 days ago
Director, Growth Marketing
RUB 16,667–19,583per month · before tax
MARKET
13,534 ₽median for this role
Tech Lead / Team Lead · 166 jobs with disclosed pay
5,250half of the offers: 9,771–18,1061.2 млн
At market · above 70% of offers
Full TimeAtlanta (Remote Friendly)
Responsibilities
- 01Lead end-to-end Go-to-Market (GTM) strategy & execution for new products, including defining target segments & personas, building and executing launch plans, and partnering with product, sales, and marketing
- 02Guide, inspire, and align a cross-functional team across Product, Marketing, Design, Sales, and external agencies to ensure seamless execution
- 03Build and implement scalable frameworks and processes for efficiently building, testing, and launching new products
- 04Translate product capabilities into compelling customer value propositions and maintain a deep understanding of consumer behavior, industry trends, and competitive innovations
- 05Own channel and CRO strategy, working with teams to identify & scale high performing acquisition channels, optimize the conversion funnel, and drive revenue efficiently
- 06Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy
Requirements
- 0110+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands
- 02Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams
- 03A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment
- 04Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences
- 05Strong technical and analytical proficiency to define key performance indicators (KPIs) and requirements in collaboration with Data leadership
- 06Exceptional stakeholder management skills, with experience leading sensitive investor discussions and aligning diverse senior internal partners
- 07A track record of scaling consumer tech, hardware devices or D2C products from inception to significant ARR (e.g., 0 to $100M+)
- 08An exceptional communicator with a strong executive presence, capable of shaping the business narrative, influencing senior stakeholders, and clearly articulating growth strategy
- 09Equally effective at setting strategic direction and diving into hands-on execution when necessary
- 10A leader who inspires and mentors high-performing, motivated teams
- 11Highly skilled at aligning diverse, cross-functional teams toward shared goals and delivering sustained results
What we offer
- 01Medical, dental, vision, and HSA match
- 02Paid life insurance, AD&D, and disability benefits
- 03Traditional 401k with company match
- 04Unlimited PTO
- 05Paid company holidays and pop-up bonus holidays
- 06Professional development stipends
- 07Mental health resources
- 081:1 financial planners
- 09Fertility healthcare
- 10100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- 11Flexible WFH, both remote and in-office opportunities
- 12Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- 13Employee resource groups
- 14Discretionary performance bonus
- 15Equity rewards
- 16Market-based compensation package