OpenAI6 days ago

Content Marketing Manager, Demand Generation

Salary not specified

Полная занятостьУдалёнка

Responsibilities

01Partner with Product Marketing, Demand Generation, the Senior Narrative Writer, the Adoption Content Marketer, and Demo Studio to identify strong source material and define the content plan for priority programs.
02Create and adapt content across webinars, flagship guides and ebooks, thought-leadership blogs, solution and buyer guides, customer proof, and decision-enablement materials.
03Turn core assets into reusable modules for specific industries, lines of business, use cases, and executive, practitioner, and technical audiences.
04Develop awareness-, consideration-, and decision-stage versions of priority content while preserving the central narrative.
05Find the strongest narrative, proof point, or value proposition within complex source material and translate it into clear, useful content.
06Collaborate with Demand Generation and channel partners to ensure content is designed for real audience and distribution needs.
07Use audience and performance signals to improve how future content is structured, packaged, and reused.
08Establish repeatable frameworks, templates, and practices that increase the return on major content investments.
09Maintain strong editorial quality across a high volume of interconnected assets.

01Have 7+ years of experience in B2B content marketing, editorial, integrated campaigns, or a related discipline.
02Are an exceptional writer and editor with a portfolio showing how you adapted substantive source material for different B2B audiences and contexts.
03Can translate complex B2B product and business subject matter into content that is clear without becoming simplistic.
04Know how to identify the strongest B2B narrative, proof point, or value proposition within a larger body of material.
05Have experience creating B2B content across industries, business functions, buyer groups, or stages of the customer journey.
06Understand B2B audience and channel needs and can collaborate closely with Demand Generation without losing the integrity of the central narrative.
07Can create both high-quality individual assets and the systems that make future work faster and more consistent.
08Combine strong editorial judgment with speed, precision, and comfort working across a high volume of interconnected work.

01This is a hybrid role and will be based in San Francisco, Monday through Wednesday.
02Thursday and Friday are work-from-home days, with occasional in-office attendance as needed for live webinars.