Anthropic11 days ago
Product Marketing Manager, Knowledge Work - Core Products
Salary not specified
MARKET
15,062 ₽median for this role
Product Manager · 44 jobs with disclosed pay
5,667half of the offers: 12,271–23,88835,000
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San Francisco
Responsibilities
- 01Define the story that gets millions of people to change how they work
- 02Own and evolve the positioning and messaging house for Chat, Cowork, and Claude's core knowledge-work products
- 03Build and maintain the sales enablement assets — pitch decks, battlecards, objection handling
- 04Own the proof points, comparisons, and narratives that help economic buyers and champions justify the purchase and adoption decision
- 05Develop ICP and persona frameworks that translate a broad, varied base of knowledge workers and buyers into insights
- 06Own the website and product page messaging that's often someone's very first encounter with what Claude can do
- 07Build libraries of top use cases by product and by function or persona
- 08Partner closely with GTM, Marketing, and Partners so they're never working from stale or inconsistent materials
- 09Build AI-native systems, using Claude and beyond-chat workflows like Skills and automations, that keep positioning, messaging, personas, and enablement current
- 10Contribute to how we present plans, pricing, and analyst relations materials for the core knowledge-work portfolio
Requirements
- 01Have proven experience owning positioning and messaging for an established software product used broadly across personas and use cases
- 02Have strong writing and storytelling skills, with the ability to adapt tone and complexity across formats
- 03Have experience building ICP and persona frameworks and translating research into messaging that scales across websites, collateral, campaigns, and content
- 04Have experience building sales enablement assets and working directly with sales teams on objection handling and win/loss dynamics
- 05Are comfortable operating autonomously as an IC, writing and shipping assets directly rather than through a team
- 06Demonstrate systems thinking, and the ability to move fast and with conviction in an always-evolving environment
- 07Are well-versed in using AI — namely Claude — to inform and automate product marketing workflows, and have built foundational systems that inform, update, and share PMM foundations
- 08Have experience marketing AI or productivity software to a broad, cross-functional buyer base
What we offer
- 01Work from our San Francisco or New York office at least once a month for cross-functional stakeholder engagement
- 02Individual-contributor role built for someone who wants to do deep, durable craft work on products with enormous, established usage