Robinhood12 days ago
Менеджер жизненного цикла маркетинга
RUB 8,833–13,333per month · before tax
MARKET
10,229 ₽median for this role
Performance Marketer · 10 jobs with disclosed pay
5,750half of the offers: 9,958–12,37517,592
Below market · above 20% of offers
Menlo Park
Responsibilities
- 01Own the strategy of lifecycle journeys and campaigns for your product areas: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement
- 02Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys
- 03Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences
- 04Generate hypotheses driven by data to improving marketing performance, design and implement A/B tests, and apply knowledge of basic statistics to separate signal from noise
- 05Drive the creative development & iteration pipeline applying takeaways from your A/B
Requirements
- 01Bachelor’s degree from an accredited college or university
- 025 + years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field
- 03Analytical approach and experience with related tools/concepts: Excel, A/B testing, relational databases
- 04Results oriented approach - with the humility, drive, and creativity to get it done
- 05Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing
- 06Familiarity with SQL and / or HTML a plus
What we offer
- 01Role based in Menlo Park, CA and New York City, NY office(s)
- 02In-person attendance expected at least 3 days per week
- 03Bonus opportunities + equity + benefits