Coinbase13 days ago
Senior Product Marketing Manager, Trading
RUB 14,230–16,742per month · before tax
MARKET
10,229 ₽median for this role
Performance Marketer · 10 jobs with disclosed pay
5,750half of the offers: 9,958–12,37517,592
Above market · above 90% of offers
Remote - USA
Responsibilities
- 01Own the end-to-end trading PMM strategy, translating a complex product suite (perpetual futures, options, margin, spot) into customer-first positioning and messaging that drives adoption.
- 02Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
- 03Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders.
- 04Conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments.
- 05Build deep customer understanding across trader segments, from first-time derivatives users to active traders with accounts at competitors, turning insights into smarter positioning and product feedback.
- 06Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership.
Requirements
- 018+ years of product marketing, growth marketing, or product management experience in a consumer-facing app with a demonstrated track record of driving measurable trading or financial product adoption.
- 02Hands-on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar, with deep familiarity with active trader behavior and motivations.
- 03Proven ability to own both product launches and growth strategy end-to-end, from positioning and messaging through channel execution and performance measurement.
- 04Advanced quantitative and analytical skills with demonstrated experience defining success metrics, running experiments, and using data to inform campaign and product decisions.
- 05Experience running large-scale growth programs, engagement campaigns, or win-back initiatives that drove measurable volume or retention outcomes.
- 06Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
What we offer
- 01Remote-first company with quarterly in-person working sessions (surges).
- 02Benefits include medical, dental, vision, and 401(k).
- 03Total compensation may include equity and bonus eligibility.
- 04Application limit: maximum of 3 applications within a 6-month period.
- 05Equal Opportunity Employer.
- 06Reasonable accommodations available for individuals with disabilities.
- 07Data privacy and arbitration policies apply to applicants.