Smartsheet17 days ago
Senior Manager, Web Strategy
Salary not specified
MARKET
15,900 ₽median for this role
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-REMOTE
Responsibilities
- 01Own and define SEO & AEO strategy for Smartsheet, setting content themes, keyword priorities, and channel approach
- 02Drive answer engine optimization strategy for AI-powered search and answer surfaces
- 03Translate SEO/AEO priorities into a content roadmap for execution
- 04Serve as strategic lead for how the website contributes to pipeline generation
- 05Define and maintain persona-based web journey framework
- 06Work cross-functionally with UX Design, Web Dev, and content teams to implement web journeys
- 07Contribute to web team's quarterly planning process
- 08Partner with Digital Marketing team to integrate web strategy with paid media, social, and campaign programs
- 09Act as strategic partner on conversion rate optimization
- 10Design methods for reporting on web performance and pipeline impact
- 11Continuously optimize demand strategy based on performance
- 12Directly manage and develop the global SEO team
- 13Set clear expectations and priorities for the team
- 14Build high-performance team culture in a matrixed organization
Requirements
- 0110+ years of experience in SEO, web strategy, or digital marketing
- 02At least 3 years in a role requiring managing or leading others
- 03Deep expertise in SEO strategy including technical SEO, content strategy, and link authority
- 04Strong working knowledge of AEO and AI-powered search trends
- 05Demonstrated ability to connect search and content programs to pipeline and revenue outcomes
- 06Experience working in B2B SaaS environment with complex buyer journey and multiple personas
- 07Strong analytical skills and comfort working with data
- 08Excellent communication skills
- 09Collaborative nature with ability to build trust across teams
- 10Experience managing direct reports and developing talent
- 11Familiarity with CRO principles and experimentation methodology
What we offer
- 01Employer subsidized medical/vision and dental coverage for full-time employees
- 02401k Match (50% of contribution up to first 6% of eligible pay)
- 03Monthly stipend to support work and productivity
- 04Flexible Time Away Program plus Sick Time Off
- 05Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- 0612 paid holidays per year
- 07Up to 24 weeks of paid leave
- 08Remote work within the US