Writer24 days ago
Старший бренд-менеджер
Salary not specified
MARKET
13,750 ₽median for this role
Tech Lead / Team Lead · 146 jobs with disclosed pay
5,250half of the offers: 10,104–18,1691.2 млн
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Полная занятостьУдалёнка
Responsibilities
- 01Lead brand campaign strategy from idea through activation
- 02Develop concepts worth executing and manage work end-to-end
- 03Activate WRITER's brand across the full customer and employee journey
- 04Own WRITER's internal AI platform instance as the operational backbone of the brand
- 05Build and maintain the AI skill library for brand consistency and scale
- 06Work with product and design to ensure brand identity is felt inside the platform
- 07Manage the day-to-day relationship with the brand agency
- 08Define and own brand metrics (awareness, perception, campaign performance)
- 09Conduct competitive and market research
- 10Build and own WRITER's brand repository (Brand Central) for assets and guidelines
- 11Champion brand adoption and run enablement across the organization
Requirements
- 017+ years experience building brands that stand for something
- 02Experience at a high-growth B2B technology company where brand was a strategic imperative
- 03Ownership of both brand strategy and execution
- 04Genuine excitement and a point of view about agentic AI's role in brand
- 05Experience managing agencies with useful briefs and constructive feedback
- 06Experience working in or alongside product teams to translate brand into product experiences
- 07Experience building scalable brand systems (asset libraries, guidelines, repositories, AI-powered toolkits)